In this interview negotiation experts, Bob Bordone and Tim Masselink explain what it takes to build trust during negotiations. Negotiation includes any intent, any effort, any set of communications to influence or to persuade. So embedded under negotiation are things like dispute resolution or conflict resolution or mediation in my mind, because all of those tasks in some way are around trying to influence behaviour. Negotiation is bigger than that. Negotiation includes both making deals and helping people resolve conflicts or helping people manage disputes in some way.