Learn how to get your message in the media in a way that it enforces your position

About this course

A good negotiations strategy does not necessarily mean a good negotiations result. And a good negotiations result does not necessarily lead to the impact of this good result.

Often, media impact the negotiations process and impact significantly. Therefore, dealing properly with media is crucial at all stages.

Therefore, we offer tailor-made courses to help you in maximizing the results of your media performances. Whatever channel it may be: TV, radio, newspapers or online news media: We make sure you are ready to go and feel comfortable. In good times, but also when difficult questions need to be answered. With one goal in mind: The right frame that enforces your position. At any stage in the process.


Learning goals

Get prepared for when the deal has been made. Let us help you really drive your results home, aiming for the following:

  • Understand the dynamics in the current media landscape and how to deal with them
  • Coaching rather than training: it’s your story that has to be told in a way that aligns with your personal characteristics. It’s needs to be you, not an actor who’s telling the story
  • Experience the dynamics of a (live) media performance on TV, radio and other interview settings. Learning by doing!
  • Being able to draft effective key messages


Results after this course:

  • A tailor-made program that suits your needs
  • Personal coaching and guidance in preparation of any media event
  • 24/7 hour follow up service, we are there for you
“Speak when you are angry, and you will make the best speech you will ever regret” - Ambroce Bierce


  • Media Experience


  • Understanding Dynamics


  • Drafting Your Message


Meet your teacher

  • Managing Director at &FLUENCE 
  • Expert for stakeholder engagement, negotiation and influence
  • Publicist and analyst Dutch Media (e.g., KRO/NCRV, NRC, Elsevier and WNL)
  • Former Fellow at The Netherlands Institute for International Relations (Clingendael)
  • Conducted ~50 workshops annually for public and private sector all over the world

More information?

Please get in contact with us if you want to receive more information on available dates or you would like to register for this course.

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