Stakeholder Engagement

Make sure that you listen, and that you are heard.

About this course

In this course we will guide you from stakeholder management towards stakeholder engagement. Our new way of looking at the relationship you have with your important stakeholders will help your organisation by achieving integral alignment on core agendas. You will learn to identify key (unexpected) stakeholders, and know how to deal with this appropriately.

You’ll develop a stakeholder engagement plan that is focused on listening to stakeholders and defining what their ‘get’ is. Afterwards you will be able to present yourself as a problem solver in your interaction with stakeholders.


Learning goals

We will leave you prepared for any situation regarding your stakeholders, wether these are pleasant or difficult. In the course, you’ll learn about and practice the following:

  • We will provide you with a 4 step approach to effective stakeholder engagements
  • Working together on setting a strategic agenda for all engagements for the coming year
  • Understanding how to have effective interactions with even your fiercest critics
  • Developing core agendas and messages that help you position your organisation within the society
  • Understanding the concept of a ‘dialogue with society’ as the most effective form of stakeholder engagement


Results after this course:

  • Have a concrete and concise plan to level up your organisation’s stakeholder engagements
  • Understand the importance and need to have plenty of ‘useless coffees’
  • Know how you can effectively turn adversity into opportunity
  • Know how you can get more value out of the interactions you have with your key stakeholders
The systematic identification, analysis, planning and implementation of actions designed to influence stakeholders.


  • Effective Interactions


  • Positioning


  • Strategy


Meet your teacher

  • Managing Director at &FLUENCE 
  • Expert for stakeholder engagement, negotiation and influence
  • Publicist and analyst Dutch Media (e.g., KRO/NCRV, NRC, Elsevier and WNL)
  • Former Fellow at The Netherlands Institute for International Relations (Clingendael)
  • Conducted ~50 workshops annually for public and private sector all over the world

More information?

Please get in contact with us if you want to receive more information on available dates or you would like to register for this course.

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